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Community of Agriculturalists who Respect the Earth.

Where Food Comes From CARE Certified

Where Food Comes From CARE is a suite of sustainability standards that certifies participating farmers and ranchers are implementing best practices in animal husbandry, environmental stewardship and a productive engagement with their local communities and the people within them.​


Both consumers and producers share a common interest in a transparent and sustainable food supply chain. In fact, most farmers and ranchers have an overwhelming desire to directly communicate with consumers about the care they take in raising their food. 

CARE values are rooted in a firm belief that farmers and ranchers are stewards of our natural resources. Given the opportunity to continuously improve sustainability practices and create a legacy, farmers and ranchers engaged in CARE have committed to sustainable practices for generations to come. 

CARE certification creates value by communicating the invaluable role that farmers and ranchers play in animal care, environment and their local communities.

CARE Certified Pillars


Farms and ranches care about their animals, they are their livelihood.  They spend every day with these animals to ensure they are as healthy and content as possible.


The Animal Care pillar ensures that farms and ranches are caring for their animals.  Things we look at include spacing, access to food and water, nutrition plans, how animals are transported and more.  


Farms and ranches know that they have to be good stewards of the land today in order to have a tomorrow. 

The Environmental Stewardship pillar of each CARE Standard ensures consumers that farms and ranches have procedures and management plans in place. 

Consumers can rest assured that CARE products have came from farms and ranches that are doing what they can to improve the environment.

& Community

Farms and ranches aren't built by one person, they are built by a community.  Whether it's helping your neighbors do chores when they're shorthanded, donating the food they've raised to the local school or simply being there when a natural disaster hits.  

CARE represents a community of farms and ranches that are committed to doing the right thing.  They lean on each other when they need it, and they give back to their local communities and the people within them.  

CARE Certified Values

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WFCF Promotes Sustainable Agriculture

Every meal has a story.  Discover it.

Consumers want to know where their food comes from. Be cause of this,  we created Shop CARE and WFCF Storybit.


Shop CARE is reserved for ranchers selling direct-to-consumers.  Consumers can find CARE Certified products and get to know the family that raised their food products.  

The WFCF Storybit series has introduced 2.5 million consumers to the American farmers and ranchers. These producers must participate and be approved in WFCF third-party verification programs.​


Learn more about CARE Certified

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