Community of Agriculturalists who Respect the Earth.

What is CARE?

Where Food Comes From CARE is a suite of sustainability standards that certifies participating farmers and ranchers are implementing best practices in animal husbandry, environmental stewardship and a productive engagement with their local communities and the people within them.

Both consumers and producers share a common interest in a transparent and sustainable food supply chain. In fact, most farmers and ranchers have an overwhelming desire to directly communicate with consumers about the care they take in raising their food. 

CARE values are rooted in a firm belief that farmers and ranchers are stewards of our natural resources. Given the opportunity to continuously improve sustainability practices and create a legacy, farmers and ranchers engaged in CARE have committed to sustainable practices for generations to come. 

CARE certification creates value by communicating the invaluable role that farmers and ranchers play in animal care, environment and their local communities.

CARE Pillars

CARE Values



Farms and ranches care about their animals, they are their livelihood.  They spend every day with these animals to ensure they are as healthy and content as possible.


The Animal Husbandry pillar ensures that farms and ranches are caring for their animals.  Things we look at include spacing, access to food and water, nutrition plans, how animals are transported and more.  


Farms and ranches know that they have to be good stewards of the land today in order to have a tomorrow. 

The Environmental Stewardship pillar of each CARE Standard ensures consumers that farms and ranches have procedures and management plans in place.  

Consumers can rest assured that CARE products have came from farms and ranches that are doing what they can to improve the environment.


& Community

Farms and ranches aren't built by one person, they are built by a community.  Whether it's helping your neighbors do chores when they're shorthanded, donating the food they've raised to the local school or simply being there when a natural disaster hits.  

CARE represents a community of farms and ranches that are committed to doing the right thing.  They lean on each other when they need it, and they give back to their local communities and the people within them.  

WFCF Promotes Sustainable Ag Throughout the Country


WFCF Storybit

Consumers want to know where there food comes from and they want to know who's producing it.


The WFCF Storybit series is introducing you to the people that produce your food.  They participate in third-party verification programs and have been approved.  Each video will educate you on the type of program they are audited on.  

Consumers, meet the farming and ranching families that are producing your food. They are so excited for you to meet them.


From their ranch, to a consumers doorstep!

It's no secret that consumers today love supporting local and they love knowing where their food comes from!  Here you will find CARE Certified farms and ranches that have taken a leap of faith and have ventured into selling "direct-to-consumer."  Visit their websites to place an order, and if you have any questions, please feel free to reach out to them directly.

Are you a CARE Certified producer and would like to be featured? Please let us know! 

Learn more about CARE

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