It is said that consumers today are two, sometimes three, generations removed from food production.  With the help of ranchers like you, we can help consumers understand the hard work and challenges that beef producers face to put beef on their tables.  We can educate them on the things you do to care for animals, the environment and your rural communities.  
As of January 2022, we have reached 12 million consumers across the country!

 

Are you CARE Certified?  
It is time to share your story!