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Claim Usage

Licensing & Labeling

After your operation or products are verified, the next step is communicating those credentials to buyers and consumers. Our Licensing & Labeling support helps producers, packers, and brands use IMI Global and other program logos and claims correctly. We ensure that any claim you put on a product label or marketing material meets all program usage guidelines and regulatory requirements.

 

In short, we help you avoid missteps and maximize the marketing value of your verifications. From obtaining permission to use program seals to crafting compliant claim language, we’re here to make sure you can proudly and lawfully display what makes your product special.

Claims & Compliance

CLAIMS & COMPLIANCE

Use your verified claims with confidence. We guide you on proper phrasing, placement, and context to ensure every label and marketing claim meets FSIS and program-specific requirements. This includes reviewing copy for accuracy and making sure claims are only used on eligible products. Our goal is to help you stay transparent, compliant, and consistent across all touchpoints—from packaging to buyer-facing materials.

Program Guidelines

PROGRAM GUIDELINES

Each verification program includes approved language and usage guidelines to support your communication efforts. We provide straightforward direction on how to present claims, apply logos, and describe verification outcomes, clearly and correctly. These tools help you speak to consumers, retailers, and partners with confidence, reinforcing the integrity and value behind every verified product.

USDA

USDA-BACKED STANDARDS

Our licensing and labeling oversight aligns with the rigorous standards of the USDA Process Verified Program. In practice, this means every logo and statement you put on your product is backed by the same audit rigor that earned your verification in the first place. By adhering to these high standards, you reinforce trust with retailers and customers—assuring them that your labels genuinely reflect a verified process.

QR code with WFCF Third-Party Verified Logo in center

QR CODE SUPPORT

Modern shoppers—and regulators—expect full transparency about how products are raised and verified. We support the use of QR codes on your packaging as a cutting-edge way to share verification details. With a simple scan, consumers can instantly access your product’s story and proof of compliance. It’s a contemporary approach to traceability that complements your label claims and demonstrates you have nothing to hide.

Adding value, building trust and driving success for producers like you.

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